High performance denim made from previously loved
knits, undies, jeans and everything in between.
Manufactured in one vertically integrated facility using
recycled water, solar power and resource efficient
technologies.
Previously Loved Clothing Ever wonder what happens to that old sweatshirt
after you part with it? Unfortunately, 95%
of old clothes could be recycled, but only 15%
are. Most ends up in landfills.
Recycling Plant Our family-owned manufacturing facility has
opened the largest textile recycling plant in all
of Asia. We buy truckloads of post-consumer
waste from all over the world so we can break
down used plastic bottles, t-shirts, undies, and
more, and turn them into new fibers.
Recover™ We’ve partnered with Recover™, a leading
material sciences company that transforms
waste into sustainable recycled fibers, closing
the loop on fashion. RecoverTM recycled cotton
fiber is markedly better for the environment
than conventional cotton, and even organic
cotton.
Weaving The magic happens when we weave Recober™
fibers together with high-tech
Modal, Tencel, and stretch to create brand
new yarns. Each meets our high feel and
fit standards, with a lower impact on the
planet than traditional yarns.
Waterless Finishing Laser and Ozone Technologies give that
authentic denim look without the environmental
impact. We invest in this innovative
technology to create cutting edge
effects without the harmful chemicals
and wasted water used in traditional
washing techniques.
Ethical Manufacturing From air quality to safety procedures our
facilities are designed for optimal working
conditions. We adhere to the strictest
international quality standards because
we believe true sustainability means
taking care of the planet and the people
on it, too.
You We work hard to deliver you jeans that fit
like a dream, will last a lifetime, and are
good for the planet. Finding the perfect
pair of jeans is hard, and we’re here to
help.
YOUR
DENIM’S
DIGITS
As denim nerds, we let the
numbers speak for
themselves.
Here’s your jean by the
numbers.
Fabric Composition
DL1961
Denim that's
not thirsty.
This jean uses 18.55 liters of water.
79%
cotton
20%
Recover ™ fibers
1%
elastane
Denim that
loves to
sunbathe.
Our self-generating power plant uses solar panels and heat recovery to power itself.
0.55 kWh
is used for this jean.
A regular 60W light bulb
uses the same energy
just in 11 hours.
0.55 kWh
Washing Machine
45 min
Tumble Dryer
50 min at 50°C
Hydro Extraction
5 min
Garment Dip (Softner)
3 min
Ozone Treatment
1 min
We play
laser tag
all day
Your favorite denim effects
are created with laser and
Ozone technologies, not with
chemicals and water.
Now that you’ve
got our numbers,
send us a photo of
you in your new
favorite jeans.