Previously Loved Clothing
Ever wonder what happens to that old sweatshirt after you part with it? Unfortunately, 95% of old clothes could be recycled, but only 15% are. Most ends up in landfills.

Recycling Plant
Our family-owned manufacturing facility has opened the largest textile recycling plant in all of Asia. We buy truckloads of post-consumer waste from all over the world so we can break down used plastic bottles, t-shirts, undies, and more, and turn them into new fibers.

Recover™
We’ve partnered with Recover™, a leading materials science company that transforms waste into sustainable recycled fibers, closing the loop on fashion. According to the Higg MSI, Recover™ recycled cotton fiber is markedly better for the environment than conventional cotton, and even organic cotton.

Weaving
The magic happens when we weave high-quality Recover™ fiber together with bio-based TENCEL™ and other regenerative fibers to create brand new yarns. Each meets our high feel and fit standards, with a lower impact on the planet than traditional yarns.

Waterless Finishing
Laser and Ozone Technologies give that authentic denim look without the environmental impact. We invest in this innovative technology to create cutting edge effects without the harmful chemicals and wasted water used in traditional washing techniques.

Ethical Manufacturing
From air quality to safety procedures our facilities are designed for optimal working conditions. We adhere to the strictest international quality standards because we believe true sustainability means taking care of the planet and the people on it, too.

You
We work hard to deliver you jeans that fit like a dream, will last a lifetime, and are good for the planet. Finding the perfect pair of jeans is hard, and we’re here to help.